What does 2014 hold for eCommerce? Shopper Discounts and Rewards explores
eCommerce is a well-established concept now, with many of us favouring online over the high-street for our shopping needs. With exciting updates made every day to enhance our shopping experience we look at predictions for some innovative new developments which could hit our favourite online stores very soon!
designs just for you
Not only is there a world of choice out there for us discerning shoppers; but some shops are already letting us customise our own designs before we buy. Stores such as Nike will let you design your own shoes, and we should expect more stores to start offering their customers the chance to customise their products according to their own preferences.
human interaction
Whilst online has its own allure, some of us miss having the advice and help of shop assistants. Future eCommerce stores are predicted to offer the best of both worlds, with human online shopping concierges available to help you with your purchases. Underlying personalisation algorithms will allow a real person to make recommendations to you as you shop, making sure you find exactly what you’re looking for.
plan your outfit
For the sartorially challenged-among us, websites will start offering customised fashionable outfits. By combining our feedback alongside digitally collected information on current trends, websites will be able to create us our own perfect outfits. These outfits will be individualised, based on our preferences, and of course, effortlessly on trend.
custom sizing
One of the biggest challenges for online shoppers is knowing whether your purchased item will fit once it arrives. Most online stores have overcome this challenge by offering their customers free or low-cost returns if the item isn’t suitable. However, we believe the future of online shopping will involve customers being able to specify exactly how big they would like their shoes, how dark they would like their sunglasses, or how long they would like their dress to be.
With exciting new innovations happening every day, it’s only a matter of time until the online shopping world has been completely transformed once again. New developments for online stores will only make our eCommerce transactions easier, faster and more aligned with our needs. What are you most excited about?
Shopper Discounts and Rewards wishes you a very happy new year! And we hope you look out for these shopping trends in 2014.
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