Shopper Discounts & Rewards: what impact has Facebook had on retail?

unprecedented levels of engagement

With 1.23bn monthly active users, the opportunities for engagement with customers and potential customers that Facebook has opened up for retailers have been phenomenal.

Retailers can have more intimate and more informal conversations with their audiences and bring their brands to life in a way that was not possible before. Certain businesses have been particularly inventive in the way they carry out this engagement: Tesco, for example, developed a Delivery Dash game on Facebook and employed virtual fitting room technology for its F&F clothing brand.

Retail Week’s Timeline History of Facebook

driving traffic

Facebook has also provided the opportunity for retailers to direct online traffic towards their own websites. Over Christmas 2013, Facebook was responsible for 5.32% of the traffic in the US to the top 500 retailer websites. Social media as a whole is now the third biggest source of traffic to retail websites, and Facebook is definitely leading the charge here.

retail insights from Facebook users – Video

So, Facebook has not only changed the way we interact socially but the way we shop. How do you think Facebook has shaped the world of retail? What other exciting things do you think Facebook has to bring? Tell Shopper Discounts and Rewards what you think!

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