Reasons men shop online: advice from friends, access from multiple devices & less pressure!

from the comfort of your own home

In the early days of online shopping, many of us were put off from buying clothing online by the difficulty of judging fit without trying items on first. With generous delivery and returns policies has come the ability to try on items at home and easily return them.

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This is something which is appealing to men, who often feel in-store changing rooms manned by sales assistants add pressure to the shopping experience. The ability to see how items will look with existing outfits, consult a partner and get feedback from friends all in one go, has also grabbed men’s attention. 70% of affluent men now prefer to research items and buy online – with over a quarter buying something on the web every week.

checking the specs

Another benefit of shopping online is the amount of information which can be presented alongside each item. Many men like to know the exact specs of a piece of clothing, without the hassle of having to route around for labels or find a sales assistant. Shopping online also means that more often than not, men don’t have to content with limited size ranges – as items can be shipped from different warehouses globally.

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access and availability

Finally, with more and more males owning both smartphones and tablets, mobile-friendly sites and online shopping apps are fulfilling our demand for browsing and shopping on the go. Frequently this means a day-long process of browsing on a smartphone, adding to a wish list or basket on a tablet, and then making the final decision to purchase on a desktop PC or Mac. What is more, the virtual world does not suffer from the physical constraints on space that real-world stores must work around. In physical stores not solely dedicated to menswear, this often translates to men’s sections with very limited stock; shopping online solves this problem.

Are you a man who prefers to shop online for clothing?

John Lewis’ Insight Into Customer Behaviour | Online Shopping to Explode in 2014