This week Shopper Discounts and Rewards looks at key elements to keep in mind when a developing eCommerce capacities for your business.
A great eCommerce website should not just meet customer expectations but exceed them by delivering an excellent user experience. By delighting the customer you earn their trust, and this should be the common goal galvanizing all the order management systems of a high-performing eCommerce business, whether they are on mobile, social, cloud or legacy.
Related Post: Reasons to Build an eCommerce Site, by Shopper Discounts & Rewards
Mobile, social and globalisation are three very compelling reasons why eCommerce product strategies need to be re-evaluated. While cloud platforms are increasing in scale, we also see order management systems becoming intelligent in their own right. They are delivering insights and analysis about specific lines of business. This type of analysis is invaluable to retailers, as they can use the data to constantly improve the online customer experience and increase sales.
sectors
The retail, wholesale/distribution, entertainment and travel/leisure industries have notably great potential for future eCommerce growth. Retail in particular is going through a revolution, with social and mobile redefining multichannel strategies. Manufacturers are moving to eCommerce to offset the loss in revenue from private-label competitive threats.
Related Article: Personalisation – using customer insight to create bespoke experiences – UTalkMarketing
integrated approach
Mobile, social, globalisation, cloud and legacy order management systems, for many companies, exist in completely separate areas of their business. However, many believe that it is more beneficial that all of these be integrated as one. For instance, studies undertaken by Gartner and Constellation Research show that in order to build a strong long-term relationship between a company and its customers, all these different kinds of order management systems should work together. They should focus on a common set of ultimate objectives, such as: enhancing the customer experience; increasing the acquisition of new customers; increasing sales revenue and customer satisfaction. Any business reliant on eCommerce as part of their revenue stream should pay attention to this.
cultural understanding
Finally, in order to reshape eCommerce strategies, enterprise resource planning (ERP) and distributed order management systems have to be re-aligned to cultural and regional requirements, and this is a point often overlooked by businesses for which eCommerce is important. Geert Hofstede’s Model of Cultural Dimensions is a useful framework for understanding differences between cultures from an international business and marketing perspective. Cultural variations in eCommerce strategies need to be reflected back to ERP systems in order for the customer to have an excellent experience.
Is your business expanding into eCommerce? Tell Shopper Discounts and Rewards about the most important elements for eCommerce in your business.
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Reasons to build an eCommerce site, by Shopper Discounts & Rewards
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Source:
Forbes – Getting a Head Start: Five Factors Reshaping eCommerce
