Wall’s introduces touch of humour in new campaign| Shopper Discounts & Rewards

Unilever has been tasked with the relaunch of the Wall’s ice cream brand… and have been having some fun with it! From great graphics to social engagement and video content, the relaunch of the brand seems to be wide spread… but will it have the desired effect?

#GoodbyeSerious from Wall’s Ice Cream

Here are a few images from the #GoodbyeSerious campaign. They have been shared online via social networks and also throughout press sites. Which is your favourite?

Police stop cars in America.. to hand out icecreams

Another creative element of this campaign is how Wall’s is using video. In this campaign, they have asked Sheriffs to stop cars and hand out icecreams!

#GoodbyeSerious gets social

The Wall’s campaign has certainly created a buzz. Are you talking about it yet?

May Day! We've got a different kind of maypole for you this evening… #GoodbyeSerious http://t.co/1NlbhMWo8x—
Wall's Ice Cream (@walls) May 01, 2014

Do you care about all of this online stuff, or do you just want the quality of the ice cream to stay the same? Share your thoughts by commenting on the Shopper Discounts & Rewards blog today.