British Home Stores to Challenge the Big Four Supermarkets with BHS Food

Shopper Discounts & Rewards looks at BHS food

Department store chain BHS has announced this week that it is to pilot a food selling scheme, starting with its stores in Staines and Warrington. This could spell out some stiff competition for other supermarkets, as BHS has vowed that its produce will be up to 10% cheaper than the “big four” – Tesco, Sainsbury’s, Asda and Morrison’s.

BHS food store comes to Staines

The first food store will open this week in Staines, closely followed by Warrington at the beginning of April, selling branded foods including bread, cakes, fizzy drinks and some frozen items. struggling to recover BHS has actually been facing a fair amount of difficulty in recent years – making losses and struggling against rivals such as Debenhams and Marks & Spencer. Its move into competitive food retailing, is therefore arguably, a bold one.

BHS takes on the big four

By taking on the big four with competitive pricing, BHS could be set to change the supermarket landscape. And of course, Sir Phillip Green’s big objective is to turn around the fortunes of the company, which posted a pre-tax loss of £71 million last year. how does the future look? With a view to the future, if everything goes well, the plan is for around 10 of large BHS stores to be dedicated solely to food halls. And although certain industry analysts are sceptical about the extent to which BHS could impact the market alone, there is potential for other big players to enter into deals with Sir Phillip in order to join forces in the price fight. Do you think BHS could put up a fight against the other big supermarkets? Is price the most important factor for you when shopping for food?

BHS on YouTube

Ok so they are yet to produce a video about BHS Food, but they have posted this fun video to launch their lighting sale event: